Monday, November 23, 2009

Best Global Brands 2009 rankings by Interbrand

Interbrand has released their Best Global Brands 2009 report on 17 September 2009.

Food and fashion are the 2 main performers in 2009, while financial got the hardest hit.

There are 7 brands fell off the 2009 list:

  • Merill Lynch
  • AIG
  • ING
  • Hennessy
  • Marriott
  • Motorola
  • FedEx
The 10 biggest winners are:
  • Google (+25%)
  • Amazon.com (+22%)
  • Zara (+14%)
  • Nestle (+13%)
  • Apple (+12%)
  • H&M (+11%)
  • Ikea (+10%)
  • Wrigley (+10%)
  • Danone (+10%)
  • Heinz (+9%)
The 10 biggest losers are:

  • UBS (-50%)
  • Citi (-49%)
  • Harley-Davidson (-43%)
  • American Express (-32%)
  • Morgan Stanley (-26%)
  • HSBC (-20%)
  • Starbucks (-16%)
  • Sony (-12%)
  • Dell (-12%)
  • Lexus (-12%)
The top 30 in 2009 brand value are:
  • Coca-cola (68.734b)
  • IBM (60.211b)
  • Microsoft (56.647b)
  • GE (47.777b)
  • Nokia (34.864b)
  • McDonald's (32.275b)
  • Google (31.980b)
  • Toyota (31.330b)
  • Intel (30.636b)
  • Disney (28.447b)
  • HP (24.096b)
  • Mercedes-Benz (23.867b)
  • Gillette (22.841b)
  • Cisco (22.030b)
  • BMW (21.671b)
  • Louis Vuitton (21.120b)
  • Marlboro (19.010b)
  • Honda (17.803b)
  • Samsung (17.518b)
  • Apple (15.433b)
  • H&M (15.375b)
  • American Express (14.971b)
  • Pepsi (13.706b)
  • Oracle (13.699b)
  • Nescafe (13.317b)
  • Nike (13.179b)
  • SAP (12.106b)
  • IKEA (12.004b)
  • Sony (11.953b)
  • Budweiser (11.833b)
Click here to read more about the Best Global Brands rankings by Interbrand

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