Book: How Business Works - A Graphical Guide to Business Success by DK

DK of Penguin Random House is a publisher that differentiate themselves by producing a series of books that are very colourful, full of graphics and charts, and not so wordy.

How Business Works - A Graphical Guide to Business Success is one of them. It explains many important business concepts in a fun, easy to understand way. Its content is up-to-date with today's business environment, covering topics about leading-edge information system, modern business practices and industry standards.

I find this book very suitable for the busy start-up entrepreneurs, students who are planning to go to business school, business school students who need a quick revision, traditional businessmen who want to keep abreast of today's business world, managers, investors, or anyone who are interested to know about how businesses in this 21st century work.

This book is divided into 4 major sections with their respective chapters as follow:

1. How Companies Work

• Business ownership
• Start-ups
• Buying and selling business
• Who's who
• Corporate structure
• Human resources

2. How Finance Works

• Financial reporting
• Financial accounting
• Management accounting
• Measuring performance
• Raising finance and capital

3. How Sales and Marketing Work

• Marketing mix
• Marketing approaches
• Outbound marketing
• Inbound marketing
• Business development
• Information management

4. How Operations and Production Work

• Manufacturing and production
• Management
• Product
• Control
• Supply chain

This is how the pages content in the book look like:

This book is pretty comprehensive, covering a broad overview of essential business knowledge and concepts, though not going in-depth to the very detail.

One thing I found for this book to improve in future edition is that: in certain topics, it will mention about some interesting statistical statements, such as "44% of US companies had distinct CEO and chairman roles in 2012 - up from 21% in 2001". The book actually cited the sources of those statements in its Acknowledgements section at its very back, behind all the Index pages. While reading the book, readers like me have no idea about where are the sources of those statements because it is not mentioned anywhere that there is a "hidden" subsection called "sources of statistics, facts and quotes" under the Credits section inside its Acknowledgements. If you don't read until the last word of this book, you might possibly unaware of such subsection and wondering where the quotes are coming from. I suggest the editors of the book to mention about the location of this subsection in the Introduction so that we readers can be aware of it.