Friday, February 10, 2012

Singapore ranked #1 in terms of smartphone penetration

According to recent smartphone penetration statistics from several sources including Netsize Guide, Informa, Google, Ipsos, and Go-Gulf.com, it is concluded that by December 2011, Singapore is the champion in terms of smartphone peneration, and also is the world's first country that have more smartphone than feature phone in used.

Singapore:
Population = 4.9 million
Mobile phone subscriptions = 8.1 million
(many people carries more than 1 phone!)
Feature phones = 3.7 million (45.68%)
Smartphones = 4.4 million (54.32%)

The top 10 countries in smartphone penetration as compiled by Go-Globe.com is as below:


How about Malaysia? Here is the data:
Population = 28.1 million
Mobile phone subscriptions = 36.6 million
(some people carries more than 1 phone!)
Feature phones = 31.4 million (85.79%)
Smartphones = 5.2 million (14.21%)
 
 
I think one reason for Singapore to achieve such a high smartphone penetration rate is that mobile operators in Singapore are offering smartphones bundled together with their data plan at very low price or even for free. In Malaysia, smartphone price is relatively high, and the discount offerred by mobile operators in their bundled data plan is not attractive enough.
 
 
Surprisingly, Korea (which Samsung is based in) is not in the top 10 list, yet. Here is the data:
Population = 48.6 million
Mobile phone subscriptions = 54 million
(some people carries more than 1 phone!)
Feature phones = 37.6 million (69.63%)
Smartphones = 16.4 million (30.37%)
 
 
And Japan:
Population = 126.9 million
Mobile phone subscriptions = 126.8 million
Feature phones = 108.7 million (85.73%)
Smartphones = 18.1 million (14.27%)
 
 
References:

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