Ambidio is a new start-up in Los-Angeles founded by 29 years old Taiwanese girl Iris Wu and her friends, specialized in revolutionary sound technology. The company is backed by multiple-times Grammy award-winning artist will.i.am, and private investment arm of Hong Kong tycoon Li Ka-Shing - Horizons Ventures.
So, what's so special about this Ambidio technology? Well, it brings a high quality, immersive sound experience by just using computer software technology, which can instantly enable normal low-end speaker (preferably stereo) to play sound with effect of the standard as produced by expensive high-end surround sound systems.
Ambidio offers a new way for people to experience sound. It has a range that is at least 3 times wider than conventional methods that simulates three dimensional sound, using traditional speakers and headphones, allowing for a fully immersive experience.
Don't believe me? You can try yourself with this demo video provided by Ambidio, using your low-end speaker, and tell me what you think after listening to this 1 minute demonstration.
Ambidio has enlisted Lucasfilm’s Skywalker Sound, which has been redefining immersive sound for nearly 4 decades for film, TV and videogames, as a strategic advisor to assist with Ambidio's technology and creative development.
“Technology is transforming the way we experience music and, as an artist and producer, I’m always looking to what’s next – where the innovation is. Ambidio brings music to life through immersive sound, giving people a chance to experience music in a whole new way,” says will.i.am of his involvement.
The idea came about while music lover Iris Wu was attending graduate school at New York University, and was trying to create a quality listening experience but was dissatisfied with the results due to living in a small New York City apartment. She began experimenting with sound engineering through code rather than hardware and Ambidio’s technology began to take shape.
“The brain is a powerful mechanism that can interpret the directional origin of different sounds in everyday life,” says Iris, “however, when consuming content on a device, such as a laptop, sound consistently comes from a fixed point – the front.”
Ambidio made it by treating our brain as a decoder and creates a continuous sound field with a sense of depth and dimension. It creates an immersive sound experience using only stereo speakers by inserting common cues into audio files that the brain then uses to identify and perceive where different sounds within the audio stream would have come from. Essentially, our brains process the sound the way it does in everyday life.
We look forward for Ambidio to disrupt the entire audio industry.