Forrester Research: Sponsored conversations make sense

According to an independent report published by Forrester Research on 2 March 2009,Sponsored Conversations is an evolving practical trend of marketing technique to stay and mature, especially when appropriately protected for disclosure and authenticity.

Sponsored conversations take place when marketers provide monetary or non-monetary form of award (or compensation) to bloggers who write and share their experience to the general public about their products, services, websites, etc.

If it is managed properly, this marketing approach is seen to be cost-effective, scalable, far-reaching and persuasive.

"The growth of sponsored conversation could lead to a whole new industry within the interactive marketing space and will have some dramatic effects on the blogosphere." -- Forrester Research

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