The innovative All-New Honda Civic web commercial

In a recent newspaper advertisement of Honda Civic I found this interesting website: http://www.allnewcivic.com.my/

It seems that the website has been around for a few months. It hosts a web commercial short movie of the 9th generation of Honda Civic launched in year 2012.

What caught my attention is that, before the movie is played, the website asked for a photo (either taken from webcam directly, or from file upload) and some basic personal info (name, age, gender, location, etc.).

It actually casts the photo and personal info into the commercial movie played thereafter. You can see your photo appeared in several scenes throughout the movie.

This is truly an innovative way of using mediated reality.