Today's workforce is mainly formed by the following 3 generations of workers:
- Baby boomers: typically refers to those born between 1946 to 1964, after World War II and before the age of Internet.
- Gen-X: typically refers to those born between 1965 and 1977.
- Gen-Y: also known as the millennials, typically refers to those born between 1978 and 1997, who have been brought up by technology.
PwC found out that the Gen-Y forms approximately 62% of our workforce today, so it is important for managers and business owners to plug into their frame of mind and understand their thinking.
Click here to download the full 40-pages report on "Malaysia’s Gen Y unplugged - A 2009 PricewaterhouseCoopers survey on millennials at work".