Friday, October 28, 2011

The top 10 in Interbrand Best Global Brands 2011

Interbrand, a leading brand consultancy, has just released their 12th annual Best Global Brands Report.

This annual valuation report has been voted as one of the most influential benchmark studies by business leaders. It provides insights into the yearly performances of the world's Top 100 brands.

Interbrand ranks the brands by Brand Value, which is calculated based on the formula below.

Due to the volatile markets and uncertain business climate that characterized 2011, brands are in the midst of adapting to a new reality.

"Uncertainty is the new status quo, so today’s brands need to be quick and nimble," remarked Jez Frampton, Interbrand’s Global Chief Executive Officer. "Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world."

The top 10 brands in 2011 are:
  • Coca-cola
  • IBM
  • Microsoft
  • Google
  • GE
  • McDonald's
  • Intel
  • Apple
  • Disney
  • Hewlett-Packard
The chart below shows the change in Brand Value of these top 10 over the years. Google and Apple are both progressing fast.

Click here to download the full Best Global Brands 2011 Report for free. There is also an iPad version of the report available in iTunes Store.


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