In the March 2008 issue of Fast Company magazine, their panel of editors has nominated a list of The World's Most Innovative Companies, they called it Fast 50. Being a Malaysian, I am proud to notice that AirAsia, our Malaysian company had made it and ranked #43 in this list.
Below are what they've written about AirAsia.
Seven years ago, former music exec Tony Fernandes paid 25 cents for an ailing carrier with two creaky planes and $12 million in debt. Today, AirAsia's bottom-of-the-pyramid strategy has created one of the world's fastest-growing, most-profitable carriers, with the lowest operating costs in the industry and fares as cheap as $3. "It's like our bus," says Yap Choo Ying, who runs a market stall in eastern Malaysia and now regularly jets to Kuala Lumpur to see her grandkids. In November, the Malaysian company made a risky bet by going long-haul, adding flights to Australia; this year, it will add flights to China and India, where billions of people have yet to take to the skies.
Click here to read about The World's Most Innovative Companies (Fast 50) presented by FastCompany.com.
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