Monday, April 14, 2008

Using Google Analytics for blog performance analysis

I use Google Analytics, a free web analytics online service provided by Google to analyze visitors and traffics to this blog.

The reasons of using Google Analytics are:

  • It it an online service. I just need to add-in the tracking codes into my blog template, and it will do its job automagically. I don't need to install any software, and can access it anywhere with the Internet.
  • It is free and linked to my existing Google account. Simple and easy to get started.
  • It has continuous improvement. It evolved from the renown Urchin 5 Analyzer, and continuously add in new functions, features and supports.
  • It produces sophisticated and comprehensive reports. Unlike most web analyzers which just translate the raw data into presentable information, Google Analytics' report goes broader and more indepth.
  • It has nice customizable dashboard. I like its geographical map that shows visitors' location, which can be detailed up to the city level.

Click here to learn more about Google Analytics features.


Carson Ding said... Reply To This Comment

Yes! Google Analytics is a great tool to have for any blogger. I would recommend it too.

Just that I am not sure whether some of the visitors shown on the report are actually my own visits...

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